This seasons menswear immersion was one of the strongest signs of style innovation I've seen to date in London. Where I personally found a lot of the womenswear touching on dull and lost in repetition, the men were all about the future, adventure, and wherever the f**k they wanted to take their aesthetics! James Long took aran knits to arctic animalistic knots and levels, with jumpers and scarfs inextricably linked. The 'inside out' appeal was on show again in his collection, with nettle firecracker texture and intricate gold shirt designs that looked like scientific experiments. Christopher Shannon took his urban sport persona to a heavier industrial but equally romantic level, where rucksacks looked like a thunderstorm of metal, prints were a black and white tapestry, and 'factory worker' slouched style came into play with dangling cardigans surgically stitched to the statement jumper for double trouble. Oliver Spencer then offered the sophistication of the day with earthy suits mixed up with unconventional cardigans and bright colours darting behind a rusty waistcoat. I was at Somerset House proudly representing the Citizens of Farah campaign, and the Oliver Spencer collection certainly reminded me of the Farah swagger. The teasing half opened lumberjack shirts, the pastel and playful shirts, and not to mention the east-end beards all made for a heavy dosage of 'the Farah man' in my opinion. And of course the crowd were just as cutting edge and delicious, from David Gandy to a cheeky member of The Misfits.
Make sure you head to Citizen of Farah's facebook page to enter yourself into the search for the next faces of their upcoming campaign. It's too good to miss! And check out my Twitter awakening by following me HERE!